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Website pre & post launch checklist

A QA checklist for launching, building or auditing a website. Use, tweak, share and print as you like. Your ticks are saved in this browser.

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Content & UX

SEO & IA

Performance & Core Web Vitals

Accessibility

Cross-Device Rendering

Functionality

Security & Compliance

Monitoring & Operations

PWA (Optional)

E-commerce (Optional)

Internationalisation (Optional)

Post-Launch

Website SEO checklist

A simple checklist for launch day and the days after. Work through the core items that protect rankings, improve load times and make the site easy to use. Quick to run, easy to share with your team.

What it covers

Content and headings are in place and unique. Titles and descriptions read well. Indexing rules and canonicals are correct. Core pages link to each other clearly. Images are sized properly. Tracking is live and collecting data. Forms work. Key templates pass a quick mobile check.

How to use it

Run the pre-launch list before you point the domain or lift a password. Once live, do the post-launch pass to catch anything the real site reveals. Prioritise anything that blocks crawling or breaks key journeys, then tidy the rest.

Want the reasoning behind each check? Read the SEO launch checklist guide, or get an expert pair of eyes with a pre-launch SEO audit.

Let’s talk about your website

If your website isn’t performing as well as it should be in search, there’s usually a reason.

Whether you need a technical audit, local SEO support, AI SEO guidance, or a clearer long term strategy, get in touch and we can talk through what’s happening, where opportunities exist, and what would realistically make the biggest difference for your business.

Prefer email? hello@lekker.marketing
Or call +44 7473 168 116